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Hi, I'm Ashley

I'm passionate about user experience and aspire to become a UX Designer. Currently, I'm a junior at the University of Wisconsin-Milwaukee, pursuing a Bachelor of Science in Information Science and Technology. To complement my degree, I'm also working towards certificates in Digital Arts and Culture and Cybersecurity.

"I want to create engaging websites that are accessible for eveyone."

Email me: ashleyklibowitz@gmail.com

Call me: (262) 757-3058

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User Experience Design: DNA & Your Ancestry

To address user experience challenges for both customers and employees at DNA & Your Ancestry, a fictional California-based personal genomics company, I designed user-friendly interfaces for web and mobile platforms using Figma. These interfaces ensured a seamless experience and incorporated business case requirements.

User Interface #1:

Input System Requirements:
When registering a new customer, the system must mandate the collection of the following information: last name, first name, sex, ethnicity, date of birth, address (including street name, city, state, and country), email address, birthplace (city, state, and country), marital status, and siblings to keep track of customer information.The system also requires the last four digits of the customer's social security number to verify new accounts.

UI 1: Input

User Interface #2:

Input System Requirements:
When a customer selects a service, they must choose their desired service type (Ancestry, Health Risk, or Ancestry + Health Risk), kit, and they must input their information into an accepted payment method (credit card, debit card, bank account, or PayPal). These selections are recorded in the system for record-keeping, service provision, payment processing, and order fulfillment purposes.

UI 2: Input

Output Screen #1:

Output System Requirements:
A customer satisfaction report will provide an average rating of consumer satisfaction based on date, service type, sex, ethnicity, and region over a specified period. This report can be generated for all customers or for individual customers. It will help employees in identifying if services need to better meet the diverse needs of their customers.

UI 1: Output

Output Screen #2:

Output System Requirements:
Revenue must be displayed in a report on a monthly basis categorized by consumer demographics: sex, ethnicity, and region. This will help employees in identifying the most profitable demographics.

UI 2: Output